I can't seem to move for autumn/winter fashion catalogues popping through my door at the moment, a lot of them from companies I confess I have not previously heard of. Testament to the fact I obviously haven't ticked the right box somewhere along the line, and I am on some sort of database with a header at the top that says "Women No Longer In The First Flush of Youth With A Reasonable Disposable Income That Are Suckers For Companies That Sell Them That Effortlessly Stylish Lifestyle". However, I have to say this is one form of junk mail I don't really object to.
I don't go out shopping much any more, and when I do it is somehow always seems to be with kids in tow, which, as anyone can tell you does not equate to a pleasurable browsing experience. Besides, my days of sweating and huffing in a Top Shop changing room are long gone. As with my grocery shopping therefore, most of my clothes shopping is done online these days.
Since I hardly go in the office any more, I don't really need to dress up (although I miss my killer heels, it's nice not to have to make an effort all the time). However, I do occasionally have to go out and can't really do the school run in pyjamas. Time for the "mumiform"? Once you get to a certain age, you start to wonder about the suitability of what you wear. I don't want to appear as mutton dressed as lamb, but I certainly don't think I'm ready for a twinset and pearls:
The thing is, if you really want alternatives to Boden, then the names that spring to mind (according to a quick google, anyway) are brands like Joules and Toast, neither of which I have ever been a huge fan of, if I'm honest (while I don't mind the odd pattern, I find Joules too "logo-y", and Toast clothes always seem to be on anaemic wistful models that could do with a few pies and look like they are hand knitted from mountain goats. Scratchy:
Doesn't stop either of them sending me catalogues, though.).
So what is a still 30-something woman to do if she doesn't want to look like a) her kids have used her clothes as a colouring book, or b) her mother?
Well, this season I'm
But after all that I have a confession...you see today I'm actually wearing Boden...(and OMG, yes, it's beige)